As sisters, we are also partners

About Us

Welcome to our story, we are Amber and Ida.

While traveling in Denmark in 2023, the two people living in a foreign country had a long face-to-face chat, from the past to the future, from life to the brand. So three months later, the brand's first video was posted on Youtube. It’s online!

Although we are at different stages of life and have different personalities, we all enjoy maintaining a balance between reality and ideals in our lives. Therefore, we have endless curiosity about limited resources such as time, finance, attention, and energy. And because life is dynamic, we are also keen to experiment with new methods to adapt to new life challenges.

The most important thing is that we all believe that time management and life planning should be integrated into life with a light burden, because if it requires a very large cost, then it is likely to put the cart before the horse. This kind of time management and life planning is not simply about achieving goals efficiently. We are more concerned about the long-term quality of life and the management of personal energy, so that we can enjoy the marathon of life.

Our youth

Who are we

Amber & Ida

We are five years apart. Amber moved to Switzerland in 2010 when Ida was at university, and we have been there for 14 years. In 2017, Ida went to the UK to study for graduate school. During this period, we worked hard in different countries, studying abroad, further training, changing jobs, starting a business, and raising children. We practiced physical and mental stability in real life, as well as the balance between reality and ideals.

Amber. Co founder

Hello from Rheinfelden!

Amber

  • Growish time planning founder
  • Former value chain management position at IKEA
  • MBA from ETH Zurich (Eidgenössische Technische Hochschule Zürich)
  • Many years of experience in multinational financial control
  • Mother of two lovely children who values work-life balance
  • An entrepreneurial mom who loves crafts and food
Ida co founder

Hello from London!

Ida

  • Many years of cross-disciplinary user design and development experience
  • A wife who flew to London to study after registering her marriage
  • Master's degree in design from Goldsmiths, University of London
  • Design and development position at a London tech startup
  • Co-host of the social psychology observation podcast Calla Madness
  • Loves sports and values physical and mental health